Home  »   Photo Gallery » Innovative Packaging Designs

Innovative Packaging Designs

07 September, 2010- Innovative packaging designs and creativity are making a beautiful amalgam as the retail marketing is booming. Marketers and brand owners are paying attention to have engaging and clutter breaking packaging designs. Innovative packaging designs basically dwindle between style and fun engagements. Some of the best examples from around the world allow a peep into the innovative packaging designs that are taking over the retail scene.

Energy drinks are one of the key brands who have had some of the most interesting creative packaging designs. They have tried to innovate on quite a few features and have highlighted them beautifully in their packaging. Have a look at a few above, The Dumbbell's innovative packaging and the light bulb shaped packaging for the Gloji energy juice.


Coconut water packaging is one of its kind, with a real coconut shell packaging around it. Fun milk cartons are designed to entice kids.


Another format packaging of the health drinks is the one that carries small pet packs of the drinks in a strip packaging form. These are small packages meant mostly for traveling around. AM, PM health drink bottles are quick and smart indicators of what time the drink is to be consumed. The idea behind making these small things seem important and build on them is to understand the consumers and their needs better and then making their products packaging in accordance with those needs.