Packaging products have gained unimagined importance in the present era due to the consumer oriented society of the day. Packaging is the technique of storing or placing a product- liquid, solid or powdered products- into a protective container or wrapper to protect, carry, identify and merchandise the product. Packaging of any product is a vital link between the manufacturer and the consumer for the safe delivery of the product through the various stages, starting from manufacturing, storing, transporting, distribution to marketing.
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Functions of Packaging
The functions of packaging are many- some of which are very crucial (like that for food packaging products) for safeguarding the items packed into the packaging products. Some other functions of packaging are business oriented for the brands ( like that for retail packaging products) who want to communicate, promote and sell their products by using attractive and innovative packaging products. All types of functions of packaging have been listed here:
Protective function - The packaging products protect the contents packed into them from outside elements and vice versa. Most of the packing products, especially plastic packaging products ensure full retention of the utility value of the packaged goods.
Storage function - Many packaging products have the primary function of storing along with protecting the contents in them. For example, some of the food packaging products like food safety bags made of net etc. are used by home makers for storing and protecting their food items like fruits and vegetables in refrigerators.
Functions of Packaging
Packaging products are also used for convenience of handling the packed objects. Convenient goods handling entails designing transport packaging products in such a manner that they may be held, lifted, moved, set down and stowed easily, efficiently and safely.
Sales and Promotional function - Packaging products are increasingly acquiring the function of promotion and sales of branded goods. Attractive packaging products have been used to lure potential buyers' attention and to have a positive impact upon their purchasing decision.
Information Providing function - Packaging products also function as an important medium for imparting information that is often printed on packaging. Most of the custom packaging products made by packaging manufacturers are targeted at providing the consumer with details about the contents and use of the particular product. For example, the nutritional details on food packets, pots or dosage information on medicines packages perform this informational function of packaging.
Packaging Materials
Packaging manufacturers use a number of materials to make all types of packaging products. The brand owners, retailers, and consumers demand different types of packaging products for their different needs. As such, the packaging products suppliers and exporters have to keep all kinds of packing products made with different materials like paper, plastic, aluminum, timber, glass, laminates etc. A brief description about all these types of packaging products made with different types of materials has been given here:
Paper and Paper Based Packaging Products - Paper packing products are in the form of cartons, boxes, bags wrappers, etc. The advantages of paper packaging material include its low cost, relative weightlessness, easy disposal, easy availability in various types etc. The main demerits include low tear and wet-strength. However they are durable if they are properly treated or coated.
Plastic Packaging Products - There are of two types of plastics for making packaging products -high polymers which includes polypropylene, polystyrene, polyester etc. and low polymers which includes cellophane (coated with polyethylene). Flexible plastic packaging films are used to make plastic bags, wrappers, pouches while a wide variety of rigid plastics are used by packaging manufacturers for making comparatively durable packing materials like thermoformed cartons, bottles etc.
Aluminum Foil Packaging Products - Aluminum foil is a very popular packaging material. Aluminum foil has good barrier properties, is greaseproof, shrink-proof, tasteless, odorless, hygienic etc. Read
Aluminum Foil Container- Reasons for Rising Uses
Types of Packaging Products
Timber is used in the form of box, tub or barrel for the purpose of packing various products. It has an attractive appearance and necessary mechanical strength. The packaging can be treated with casein-formalin, or spread with paraffin-wax or plastics, so that it becomes more water resistant.
Glass Packaging Products - Packing materials made from glass include bottles, jars, jugs etc. Glass packaging products can be transparent as well as opaque. It acts as an excellent gas and water vapor barrier.
Tinplate Packaging Products - Thin sheet of mild steel coated on both sides with a layer of pure tin are used for making attractive packaging products. Tinplate packing products have good strength that give them excellent barrier properties. It is mostly used as retail packaging product in the form of cans.
Laminates Packaging Products - Many kinds of laminates are used for making packaging products. Some typical laminates or laminated films used for packaging are paper polythene, cellophane-polythene, and polyester-polythene. Laminations are made for various reasons such as
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to strengthen the film material.
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to improve barrier properties.
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to improve grease-resistance.
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to provide a heat-seal surface etc.
The above description was a brief introduction to the packaging products and functions of packaging. Packing industry is enormous that includes various packaging products companies, manufacturers, suppliers and exporters. Browse through the
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