Holographic paper is a hologram embossed into paper and metallized to reflect the spectrum of light. It increases consumer awareness and sales because it attracts attention. The holographic paper is directly metallized to the paper with no lamination process. It is a multi-dimensional marketing medium said to create dramatic esthetics with the appearance of illumination and movement.

Features

• Holographic paper can be designed in any weight.
• Film lamination is typically for heavier stocks such as board weights and direct embossing is typically designed for lighter caliper paperweights.
• Transfer lamination is a process that can produce holographic paper with the direct embossed qualities

Hologram paper is more expensive than regular paper, but it’s worth spending the extra money to get the attention. The custom holograms are now economically produced. It is available in super gloss, gloss and dull finishes/ appearances.

Applications

Typical applications include:

• Point of purchase displays
• Packaging
• Video boxes
• Labels
• Book and magazine covers
• Annual reports
• Calendars
• Trading cards
• Brouchers and product literature
• Posters
• Proof copies
• Presentation materials