Holographic
paper is a hologram embossed into paper and metallized to reflect the
spectrum of light. It increases consumer awareness and sales because it
attracts attention. The holographic paper is directly metallized to the
paper with no lamination process. It is a multi-dimensional marketing
medium said to create dramatic esthetics with the appearance of
illumination and movement.
Features
- Holographic paper can be designed in any weight.
- Film lamination is typically for heavier stocks such as board
weights and direct embossing is typically designed for lighter
caliper paperweights.
- Transfer lamination is a process that can produce holographic
paper with the direct embossed qualities
Hologram paper is more expensive than regular paper, but it’s
worth spending the extra money to get the attention. The custom
holograms are now economically produced. It is available in super gloss,
gloss and dull finishes/ appearances.
Applications
Typical applications include:
- Point of purchase displays
- Packaging
- Video boxes
- Labels
- Book and magazine covers
- Annual reports
- Calendars
- Trading cards
- Brouchers and product literature
- Posters
- Proof copies
- Presentation materials
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