Holographic foil is the foil used to carry embossed holographic images. They can enhance commercial designs, adding bright and exciting holographic imagery to the customer’s application. They create new design capabilities while offering a cost effective and efficient process for manufacturing. They are designed to be used for in store advertising and as a packaging medium.

Features
Hologram foil allow for a greater intensity of reflection than trying to duplicate a foil design or effect with traditional printing techniques. They enhance the graphic appeal. Their appeal stems from the shiny metal reflection they give off when light hits the surface. The material accepts solvent, aqueous flexo, gravure, oil-based, ultra-violet, offset, and letterpress inks.

Holographic foils are an extension of the established technology of embossed security holograms. Their visual transparency ensures that many traditional visually oriented security measures can be retained and enhanced. They have good workability and performance under stamping on different substrates. They can be easily transported and easy to apply. They are available in a wide selection of wall paper patterns and colors for the graphics and packaging industries.

Applications
They are used for imprinting ribbons, PVC ID badges, photos, mylar balloons, and many other paper, plastic and leather items. Foils are used for three primary reasons, aesthetics, recognition and the perception of quality or added value. Foil can be used to hero a logo or brand character. It also helps build recognition both in-store and in use, providing a visual identification cue at retail.