Q: What is a hologram?
Hologram is a unique photographic printing technology,that provides a three-dimensional effect on a flat surface. The word hologram is taken from the Greek words holos (whole) and gramma (message). They cannot be easily copied and are used for security and aesthetic purposes on cards and large number of products. This laser-generated image is increasingly being used to deter counterfeiting of currency, credit cards, and identification of genuine products.

Q: Why Hologram?
Holograms can be used for identification and authentication of products. It can be an ideal anti counterfeiting measure and helps the interests of manufacturers as well as consumers. This laser enabled technology product ensures that genuine quality products reach the end consumers and also helps to combat piracy.

Q: When to use a hologram?
Holograms can be used to enhance the image or look of the product, attractive product packaging and also differentiate the genuine products from counterfeits. Holograms once used cannot be removed or reused, this helps the buyer to know the genuineness of the product. They are increasingly being used by almost all industries as a security measure.

Q: Cost effective analysis of hologram?
The cost of manufacturing a hologram is higher as compared to other labels and hot printing, but the benefits of using a hologram like anti counterfeiting measure, higher security and fraud detection of branded products justifies the cost.

Q: How is hologram made?
It is created by projecting half of a laser light beam directly onto an object as well as onto a photographic plate, which also receives the other half of the beam directly. The interference pattern so created on the plate replicates the image or object in three dimensions.