There
has been great innovation in cosmetic packaging. For all cosmetic care
professionals, the packaging plays a vital role as it requires a
high-quality packing. Various factors are to be considered for cosmetic
packing like that it should resist the harmful chemicals, it should
protect the product, the packaging should be strong and durable etc.
Another important factor to consider for designing is the color as the
colors used in the package reacts to the surface and the lights .The
cosmetic packages design are changing time to time to meet the demands
of the customers.
Cosmetic packaging : Techniques and materials
It is to be noted in modern packing world, the same techniques of
packaging applied by the architecture and automotive industry are also
being implemented in the cosmetics industry. Different materials like
metals, plastics, papers and glasses are bonded for cosmetic packing.
Some companies use multi colored holographic effects. The bright and
vibrant colored cosmetic packages are always preferred by the customers.
While women go for bright colored package like orange, the male customer
prefers packaging that is masculine and functional. The halo colors in
cosmetic packing are said to be more feminine. The packaging should also
look very attractive if it depicts cheerfulness and youth. The dark
violet glass is recommended to protect the product from the light and
organic contamination. The usage of lacquering has increased over the
years. More interest is shown in glass-like packages among the
customers.
Guidelines to improve the effectiveness of cosmetic packing
The following guidelines can be followed for cosmetic packaging :
- The cosmetic packages for liquid should have sophisticated
dispensing services like pumps.
- The packages should depict quality and value.
- The packaging should be such that it can effectively act as the
spokesman of the brand.
- It should be depict comfort and effectiveness.
- The cosmetic packing should not distract or surprise the
customer.
- The graphics or pictures should play an important role in
mass-packaging.
- An important guideline is that it should not be toxic.
- It should be economical.
- It should be recyclable.
- It should be free of preservatives.
- The packaging should be friendly to the environment.
Types of cosmetic packages
- Cosmetic Containers
Containers can be made of plastic or glass. The glass cosmetic
containers are having a huge demand in the market as the detailed
decorative designs over the containers have had a positive impact on
the customers. Many manufacturers have started using bottle designs,
embossing and other decorations to attract the customers. Metal
decorations have also become common. The color changing inks with
words, logos create an awareness among the customers. The thermo
chromic inks are also used on the glass containers. The frosted
glass roll packaging is being used on containers which carry lip
glosses, perfume, and oils. The plastic cosmetic containers are used
for preserving lotions, oil, shampoos and the other cosmetic
products and are recyclable. These containers can diffuse light.
There are separate containers for storing loose powder and liquid
cosmetics. The loose powder are packed in a sifter container or a
wide mouthed jar. The packaging of a body glitter is done with a
container which is clear and not translucent.
- Cosmetic Case
A latest introduction in the cosmetics packaging is the cosmetic
case. It is a box type container where different cosmetics are kept.
Some cases are available with a built-in trolley.
- Break Off Top Packaging
This type of package usually consists of a thermoformed chamber
which can be designed to appear like the original package. This
packaging is suitable for liquids and semisolids used in the
cosmetic, pharmaceutical and chemical industries.
- Sachets/Pouches
From liquids to semisolid, pastes to pellet-like products, the
sachet or pouch is always a simple and inexpensive way to display
your products. It is available in single, double sachet strips, die
cut sachet, component sachet variables etc.
- Peelable Package
This types of package is sealed with a backing foil, and there is a
flap used for opening the packaging. This packaging is suitable for
liquids, semisolids cosmetic products.
- Blister packaging
This is just perfect for retailing. It protects the cosmetic
product and presents it to the consumer.
Other packaging products
- Sprayer Bottle
- Perfume Canister
- Bottle
- Bag
- Dispensers
- Cream jars
- Small cosmetic bags etc.
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